Which colour depicts what

Together with brown, pink is among the least common colors in logos. Wedding companies and other feminine brands often favor a lighter pink. Less typical uses include Lyft and TMobile —both challenger brands, who aim to stand out from their competitors and bring an element of playfulness and approachability. You can also use it in unexpected ways to stand out versus your dull and dreary competitors or add a surprising element to an otherwise sophisticated design.

Brown is a natural color, associated with the earth and as a result giving a sense of stability and support. Given its link to the earth and nature, brown brings to mind farming and agriculture and other outdoorsy activities. Brown is not used that often in logos.

When it is, it tends to represent utility. Although blue is the typical corporate color, UPS has used brown to represent dependability along with a later addition of yellow to bring an element of warmth and friendliness. Brown is a warm, neutral color that you can use as a background that conveys warmth and wholesomeness. Use it for an earthy brand and in a natural pairing with green to really capture that organic feel. You can also use brown to give the impression of a well-established heritage and a sense of tradition.

Brown works well for chocolate brands, for obvious reasons. Black is an incredibly versatile color and probably the most used color in graphic design. When it comes to branding and marketing, black is generally associated with exclusivity, power and elegance. Depending on the design context, it can be used to create a cool and unapproachable look as well. Luxury brands like Chanel and Dior keep things stylish with an iconic black-and-white logo.

Brands like these want to be a little intimidating and unapproachable as that makes them more exclusive and aspirational. The James Bond logo is black. Newspaper logos also tend to be in black, given the historic black-and-white printing presses.

Of course, most brands will have a black-and-white version of their logo as printing in black and white tends to be cheaper than color printing. On the other hand, black can also be used with bright colors for contrast and when combined with other powerful colors like red or orange it can be extremely impactful and thrilling.

When used in design and branding, white creates a minimalist aesthetic. It can be very simple, clean and modern. Marc Jacobs prints a simple black logo onto white luxury retail boxes and shopping bags. Health and beauty brands that want to convey an air of purity and natural ingredients will also tend to use white in their packaging. White space can be as important in a design as all the other creative elements. White tends to be the color used for website backgrounds as it ensures that your text is easy to read.

Together with pastels, it can bring to mind spring and femininity; combined with simple black it becomes classic and minimalistic. Gray is a more mature, responsible color, associated with the gray hair of old age. Its positive connotations include formality and dependability, while the negative side can mean being overly conservative, conventional and lacking in emotion. Gray is rarely the star of the show.

Nintendo briefly favored a gray logo from to but has since gone back to its earlier red. Jewelry brand Swarovski does have a gray logo, although if you look at the website the version used there is black.

Use gray if you have a serious brand and you want to communicate the authority and stability of a corporate institution. Orange is a very bright color that symbolizes values such as courage, intelligence, loyalty, trust and mistrust simultaneously albeit conflicting values. It also represents heat and radiation. Pink is a color that symbolizes the positive values rather like innocence, sweetness, romance, sweet.

This color can also be calm, peace, serenity, tranquility and confidence. Red is a color that has temperament. It can symbolize several conflicting values together like love and hate, life and death. Yellow is a strange colour: it is often associated with happiness, but also activates the anxiety centre of the brain. Like red and orange, it's able to stimulate and revitalise — it's the colour of warning signs and taxis — but use bright yellow sparingly because of the potential negative connotations.

Lighter shades play on the happiness aspects, reminding users of summer and the sun. Darker shades, including gold, add more weight and give a sense of antiquity. The bright yellow-dominated colour palette on the Post-it website is synonymous with the product itself.

It creates an energetic vibe, and is instantly recognisable as that particular brand. Green mostly represents the environment and outdoors, for obvious reasons, making it the clear choice to suggest nature and an organic quality. As the bridge between stimulating, warm colours red, orange, yellow and calming, cool colours blue, purple , green is the most balanced of colours, lending it an air of stability.

It's also a popular choice as an accent or for calls-to-action because it stands out, but more softly than the warmer colours. In Western culture, it also represents money and financial safety. The site for game Sanhok uses green to emphasise being outdoors and in the wild, with different subtle hues used throughout. Blue is one of the most popular colours in web design — and for good reason. You see blue on a lot of websites because, to put it simply, it is the colour of trust.

Blue is the colour of calm and serenity, and as such inspires security and a feeling of safety. For this reason, blue is a colour often used by banks: CitiBank, Chase, Capital One and Barclays, for example, all use blue.

However the calming effects also make blue a friendly and inviting colour, which explains its adoption by Facebook and Twitter. As if that weren't reason enough to use it, blue is also incredibly versatile; its vibrancy has more drastic effects than other colours. Light blue is the colour of water and the sky, so it generally has a refreshing and free feeling — and can be even energising if bright enough, while still retaining that reliable calm.

Darker blues tend to be more sombre, heightening the security aspects, which makes them an excellent choice for professionalism. Trust is essential for financial advisors such as Evolve Wealth , so most of its site is designed in varying hues of blue. All this comes at a small price, though: blue shouldn't be used for food-related sites. Because blue foods aren't common in the wild, studies show that the colour actually acts as an appetite suppressant.

Long associated with royalty, purple creates an air of luxury, even decadence. Using a purple dominantly is a quick way to create a sense of elegance or high-end appeal, even if your product is budget-minded an 'expensive' effect that's quite the opposite of orange.

Use it as an accent color to stimulate people to make quick decisions; it is a perfect color for 'Buy Now' or 'Click Here' buttons on Internet banners and websites. In advertising, red is often used to evoke erotic feelings red lips, red nails, red-light districts, 'Lady in Red', etc. Red is widely used to indicate danger high voltage signs, traffic lights. This color is also commonly associated with energy, so you can use it when promoting energy drinks, games, cars, items related to sports and high physical activity.

Light red represents joy, sexuality, passion, sensitivity, and love. Pink signifies romance, love, and friendship. It denotes feminine qualities and passiveness. Dark red is associated with vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath. Brown suggests stability and denotes masculine qualities. Reddish-brown is associated with harvest and fall. Orange combines the energy of red and the happiness of yellow.

It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.

To the human eye, orange is a very hot color, so it gives the sensation of heat. Nevertheless, orange is not as aggressive as red. Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity.

It is highly accepted among young people. As a citrus color, orange is associated with healthy food and stimulates appetite. Orange is the color of fall and harvest. In heraldry, orange is symbolic of strength and endurance. Orange has very high visibility, so you can use it to catch attention and highlight the most important elements of your design. Orange is very effective for promoting food products and toys.

Dark orange can mean deceit and distrust. Red-orange corresponds to desire, sexual passion, pleasure, domination, aggression, and thirst for action. Gold evokes the feeling of prestige. The meaning of gold is illumination, wisdom, and wealth. Gold often symbolizes high quality. Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy. Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy.

Yellow is often associated with food. Bright, pure yellow is an attention getter, which is the reason taxicabs are painted this color. When overused, yellow may have a disturbing effect; it is known that babies cry more in yellow rooms.

Yellow is seen before other colors when placed against black; this combination is often used to issue a warning.